ElitApp
By Elithair
My Role
-
Leading and managing the creative, development process.
-
Understanding users' needs by focusing on guidance through their treatment.
-
Creating sketches, wireframes, and functional prototypes for development.
-
Coordinating and supervising the development of the APP with the IT team.
My Goal
Position
Brand and UX/UI Design
Where & When?
Berlin. Dec 2021 - May 2022
Enterprise
Medical Hair Company GmbH
Identifying possible pain points to explore and provide a suitable solution to the final user through a unique UX/UI.
My Start Point
Although I have certain creative freedom, the company required specific outcomes after the launch of the final product. My priority, on the other hand, was to identify what users really need and how to tackle them in a more innovative, interactive way. Some of the company's needs were:
Digitalising printed material and instructional
Promoting the APP as a brand differentiator
Collecting Images for further marketing campaigns
The first step
is the most important one
Understanding the User
Customer Journey
Customers
Perfect Result
Touch Points
Reminding the time and amount of medicine to take
Promoting taking pictures as a reward and not as an obligation
Compile all basic information in few screens
Instructing clearly all steps to be done
The Results
After compiling all insights and creating the first mockup, I continued with the creation of the prototype.
Restricted log in
We decided to generate access codes for those users who opted to do a hair transplant with Elithair. This also helped to have better control over the CRM system.
What did I achieve with this project?
Generating a unique added value to the corporate's services
Creating a new communication shortcut between brand and user
Improving the endorsement of users and trustability ratio (+12% of favourable ranking on Google)