DHL PLATFORM
In the futuristic context of 2030, solitude and the lack of quality human interaction are the main factors that threaten people's mental health in Germany and the world. With the increasing and rapid transformation of technological and environmental bias, new possibilities in the market turn out to be more attractive than others. This project intends to identify the different trends in the long-term market and suggest new alternatives that DHL can tackle with an innovative response.
WHERE & WHEN?
Berlin-Germany, 2019.
TEAM
Camilo Garzon
(Industrial designer)
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Saad Minhas
(Graphic designer)
​
Laurin Holz
(Business Manager)
MY ROLE
User research and close interaction with real users
Identification of insight's and strategic structure
Ideation, exploration and modelling
Prototyping and creation of storytelling
WHAT WAS THE TOUCH POINT?
Nowadays in the urban and metropolitan environments, where we live between overwhelming numbers of people and supposedly we should be in close contact with them, people trend to be more lonely than ever, threatening the mental health of the current and future generations.
TO WHOM IS THIS FOR?
This project aims at all established group niches of DHL, which embrace different ages and ethnicities. However, we were considering the senior group as a critical segment to inquire how technologically savvy are they?
RESEARCH
In order to get a clear panorama of any potential field of intervention, our group establishes parameters to interpret the user's behaviour and futuristic trends. To do that, we divided the research into two phases. Primary research, by approaching current and future customers and understanding directly which are their motivations, fears and capabilities, and secondary research, with the goal to identify the political, technological, environmental and economic changes in the following 10 years.
INSIGHTS
Older generations are capable of interacting with technology, though they require a first assistance
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Younger generations value high-quality human interaction and replace the low one with technoloagy
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Loneliness and single household ratio are increasing, becoming into a mental health threat
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Cities are transforming to be more walkable and human-friendly
DHL users interact with each other by holding the neighbour's packages in their absence. By claiming the parcel, people break the ice and establish friendly connections.
Community interaction among neighbours
PROJECT'S BRIEF
After gathering all the information from the research process, we identified an unexplored field that not many postal services have established as a priority, but its relevance in society is important. We decided to focus on the human aspect and the interaction between neighbours and communities to offer a countermeasure against solitude and mental health threats.
¿HOW CAN DHL...
FACILITATE THE HUMAN INTERACTION
IN THE URBAN CONTEXT OF 2030?
IDEATION
During the brainstorming process, all ideas were focused on human interaction enhancement. Thanks to our colleagues, some of the concepts were narrowed down and taken shape into a more concrete solution. After the creative part, all final concepts were placed into a matrix, which served to focus on one big concept to work on.
After choosing the final options, we proceeded to follow the prototyping part, thus we selected the most reasonable concept to be developed.
PROTOTYPING
To communicate the dynamic of the experience in the next 10 years, we decided to prototype with a short story-telling sequence of 4 different characters who participate together by using a common platform to share events and tasks.
THE SOLUTION
The final solution consists of a unidimensional platform where users can access not only to the DHL's services and products but also to the community as well, by being in contact with those who live nearby. Moreover, the addition to a person to person (P2P) feature, allows users to participate as a last-mile deliver agent from the closest pack-station to the final receptor, engaging the close human interaction and adding value to the brand's perception.
Community explorer
P2P Registration
From Receptor's Perspective
Connectivity between DHL's platforms and systems
NFC and ID recognition technology to automate processes
