LUXURY AIR TAXI EXPERIENCE
The new proposal for DB business model
New technologies and experience alternatives are delivered every day in the market. Companies, who have a traditional business model, need to rethink the new alternatives before competitors take advantage of new trends and technology not yet implemented.
The aim of this project is the projection and design of a sustainable business model that incorporates innovative alternatives by the services of Deutsche Bahn and establish the experience of use which define a remarkable value before the market.
TEAM
Camilo Garzon
(Industrial designer)
​
Xintao Lin
(Product designer)
​
Yuan Wang
(Product designer)
​
Mayuri Konwar
(Business Manager)
Place and Year of execution
Berlin-Germany, 2020.
Project category
User Experience and Strategic Design
MY ROLE
Leading the team through the ideation and strategic execution
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Identification of trends and points for intervention
Ideation, exploration and modelling of the new CANVAS
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Prototyping the storytelling and speculative experience
WHAT IS THE GOAL?
The speculative approach of a sustainable business model that incorporates the use of new alternatives of air transportation in the urban context, by proposing an innovative, divergent concept, which embraces new technologies and trends in the market.
By incorporating drones, it is intended to offer a new luxury service which can be provided beside the current services by the Deutsche Bahn.
TO WHOM IS THIS FOR?
The proposal is destined to a reduced niche since the costs of performance are considerably higher than others. Offering a luxurious experience is a priority; therefore, executives and people with enough financial acquisition belong to these groups.
IDEATION
We identified the possibility to collaborate with hotels and strategic points like the main train station and airports as places to access the drone service. The main idea is to provide a direct connection between these places trough a luxury drone service, where users can either relax and enjoy the trip by selecting a drink or dish to get once they arrive at the hotel, or enjoy a predetermined tour before heading their final destination if it is their first experience in the city.
The interface and experience in during the trip is the key to offer a unique value in the market. Taking the advantage of flying above the city brings the opportunity to get a full customized tour that users can opt to.
THE BUSINESS MODEL
We identified possible stakeholders plus a well structured revenue plan to create a sustainable business model, additionally, the identification of key resources and activities would guarantee that the experience would be delivered accordingly to what it was expected.
