My Role
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I was supporting the architecture team in Istanbul to adopt Elithair's brand image inside the facilities.
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Being responsible for the creation of animations to be displayed inside the clinic.
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Designing concepts of uniforms and related consumables by the clinic's personnel.
Position
Brand Designer, Media Design
Where & When?
Berlin/ Istanbul, 2021-2022
Employer
Medical Hair Company GmbH
What is BluKlinik?
This is the most ambitious project promoted by Elithair's goal to create the world's biggest hair transplant clinic.
What it stands for?
The goal of the clinic's architect was clear: Bringing the futuristic feeling of 2050 to the present.
Understanding the Architect's Intention
Human kind as inspiration
Remove the feeling of being in boxes and explore an organic architecture
Each person is a whole universe
Luxurious by being simple and unique
To bring innovation into new interior design concepts
Brand Incorporation
Interior Design (Concepts)
My role as Brand Designer was to apply aesthetic corporate elements to the facilities of the clinic. Furthermore, to provide different concepts to the architects in Istambul to promote innovative ideas regarding the aesthetics of the future interior design implementations.
I decided to incorporate some Media Design as well to enhance the experience of patients during their treatment. I intended to give the feeling of uniqueness, inspired by the beauty of the universe, who will witness how the patient becomes a new one as well.
Final Look
